Understanding the Communication Process – The Key to Organisational Success

The process by which one person or a group of persons receive an increment of information which has some value for either sender or receiver either by way of knowledge addition or entertainment or acquisition of energy to act or persuasion to buy or act as required by the sender is the process of communication. Understanding of the process of communication would facilitate transactions. Else, the there would be no action at all or delayed action if at all there is some action or wrong action or relationships turning bad and so on. Understanding communication process is very critical to the managers of the organisation. They should understand that communication is rarely understood as it should be. The distortion of the message can happen at any of the stages in communication process-sender, receiver, encoding, decoding, channel, message and feedback.